Social media, the new and often only way we communicate. Some people get it, others don’t. Either way there’s a thin line you’re walking between doing too much and doing just enough to stay relevant. The consensus says the majority of the population is trying too hard. (Yes even you Kylie Jenner) But you don’t have to take my word for it. This site is meant to promote a new line of Axe male-grooming products, Matte effect. Login with one of your social media profiles and it will factor in the amount of hashtags/emojis and which ones you use, as well as the frequency you post. The fun part is it’ll even let you see which friends are over-utilizing the #selfie, as if you didn’t already know.